Celebrity List: India - Revision history

Jyoti: /* 2018: the top 5 */

2024-06-29T08:57:15Z

‎2018: the top 5

Jyoti: /* 2018: the top 5 */

2019-01-14T20:15:16Z

‎2018: the top 5

Jyoti: /* 2018: the top 5 */

2019-01-14T20:11:40Z

‎2018: the top 5

Jyoti: /* 2018: the top 5 */

2019-01-14T20:10:07Z

‎2018: the top 5

Jyoti: /* 2018: the top 5 */

2019-01-14T20:08:27Z

‎2018: the top 5

Jyoti: /* 2017: Duff & Phelps’ Celebrity Brand Values in India */

2019-01-14T20:06:38Z

‎2017: Duff & Phelps’ Celebrity Brand Values in India

Pdewan: /* See also */

2017-12-21T20:59:34Z

‎See also

Show changes

Pdewan: /* See also */

2017-12-21T20:47:30Z

‎See also

Pdewan: /* 2016 Forbes India Celebrity 100 List */

2016-12-23T13:42:15Z

‎2016 Forbes India Celebrity 100 List

Show changes

Pdewan: /* 2014 Forbes India Celebrity 100 List */

2016-12-23T13:20:57Z

‎2014 Forbes India Celebrity 100 List

← Older revision		Revision as of 08:57, 29 June 2024
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		+	[https://epaper.indiatimes.com/article-share?article=19_06_2024_023_006_cap_TOI Rupali Mukherjee, June 19, 2024: ''The Times of India'']
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		+	[[File: Celebrity list India, 2024, the top five.jpg\|Celebrity list India, 2024: the top five <br/> From: [https://epaper.indiatimes.com/article-share?article=19_06_2024_023_006_cap_TOI Rupali Mukherjee, June 19, 2024: ''The Times of India'']\|frame\|500px]]
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		+	New Delhi : Cricket seems to have reigned supreme in terms of brand endorsements, yet Bollywood emerged as the shining star, witnessing the highest growth in endorsements (value and volumes) in 2023.
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		+	Former India captain Virat Kohli reclaimed his position at the pinnacle of India’s most powerful celebrity brands, boasting a value of nearly $228 million in 2023, according to Kroll’s Celebrity Brand Valuation Study. However, Bollywood superstar Shah Rukh Khan was the true mover and shaker in terms of growth in brand endorsements, seeing his value soar to $120.7 million and catapulting him from 10th place in 2022 to the third spot in 2023.
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		+	“2023 has been the year marking ‘Return of the Kings’ —Virat, SRK and Bollywood. We also witnessed rise of celebpreneurship in India, ex- panding their sphere of influence and blurring boundaries between entertainment and business,” Aviral Jain, MD (valuation advisory services), Kroll, told TOI.
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		+	In an increasing trend, a growing number of celebrities are leveraging their star power and flexing their entrepreneurial muscles and becoming what are being termed celebpreneurs. Some have launched their own brands, while some are investing in start-ups, the study by Kroll, a leading independent global risk and financial advisory solutions firm, said.
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		+	For instance, in 2023, Akshay Kumar launched his own athleisure brand Force IX, Kareena Kapoor Khan launched her own Korean skincare brand Quench Botanics and Deepika Padukone launched a luxury skincare brand 82°E.
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		+	Under celebpreneurship, a growing number of stars are ditching the silver screen for boardroom, diversifying portfolios to build successful businesses. We’ve done some parallels with Hollywood, looking at 80 startups of top 50 Hollywood celebrities, benchmarking by age and industry. It’s no longer just the top four or five celebrities, many are getting involved. For example, we have Nayanthara with 9Skin, Kriti Sanon (Hyphen) and Sanjay Dutt (The Glen Walk) getting involved in various ventures,’’ Jain said. In Hollywood, the top product categories, which are attracting celeb power, include beauty and personal care and food and beverages. In India, a similar trend is visible.
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	=See also=		=See also=

← Older revision		Revision as of 20:15, 14 January 2019
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	=2018: the top 5=		=2018: the top 5=
	[https://epaper.timesgroup.com/Olive/ODN/TimesOfIndia/shared/ShowArticle.aspx?doc=TOIDEL%2F2019%2F01%2F11&entity=Ar02511&sk=DEC6D475&mode=text John Sarkar, January 11, 2019: ''The Times of India'']		[https://epaper.timesgroup.com/Olive/ODN/TimesOfIndia/shared/ShowArticle.aspx?doc=TOIDEL%2F2019%2F01%2F11&entity=Ar02511&sk=DEC6D475&mode=text John Sarkar, January 11, 2019: ''The Times of India'']
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		+	[https://www.duffandphelps.com/insights/publications/valuation/celebrity-brand-valuation-report-2018 Varun Gupta, Aviral Jain, January 10, 2019: ''Duff & Phelps'']
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		+	''Varun Gupta is a managing director at Duff & Phelps.''
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		+	''Aviral Jain is a managing director at Duff & Phelps.''

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	Celebrity-led endorsements over the past decade grew 10% annually, from 650 in 2007 to 1,660 in 2017, according to sports & entertainment marketing agency ESP Properties. “The celebrity endorsement market in India has matured from vanilla endorsement deals to full-fledged partnerships through innovative routes such as equity deals and strategic partnerships,” said Varun Gupta, MD and Asia-Pacific Leader for Valuation Services at Duff & Phelps.		Celebrity-led endorsements over the past decade grew 10% annually, from 650 in 2007 to 1,660 in 2017, according to sports & entertainment marketing agency ESP Properties. “The celebrity endorsement market in India has matured from vanilla endorsement deals to full-fledged partnerships through innovative routes such as equity deals and strategic partnerships,” said Varun Gupta, MD and Asia-Pacific Leader for Valuation Services at Duff & Phelps.
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		+	'''2018: India’s top 10 celebrity endorsers'''
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 [https://epaper.timesgroup.com/Olive/ODN/TimesOfIndia/shared/ShowArticle.aspx?doc=TOIDEL%2F2019%2F01%2F11&entity=Ar02511&sk=DEC6D475&mode=text  John Sarkar, January 11, 2019: ''The Times of India'']
 Captain Virat Kohli has retained his rank as India’s No. 1 celebrity endorser in 2018. The 30-year-old cricketer’s brand value has shot up by 18% from the previous year, revealed a celebrity brand endorsement report.
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 Celebrity-led endorsements over the past decade grew 10% annually, from 650 in 2007 to 1,660 in 2017, according to sports & entertainment marketing agency ESP Properties. “The celebrity endorsement market in India has matured from vanilla endorsement deals to full-fledged partnerships through innovative routes such as equity deals and strategic partnerships,” said Varun Gupta, MD and Asia-Pacific Leader for Valuation Services at Duff & Phelps.
 =See also=

← Older revision		Revision as of 20:08, 14 January 2019
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	=2018: the top 5=		=2018: the top 5=
		+	[https://epaper.timesgroup.com/Olive/ODN/TimesOfIndia/shared/ShowArticle.aspx?doc=TOIDEL%2F2019%2F01%2F11&entity=Ar02511&sk=DEC6D475&mode=text John Sarkar, January 11, 2019: ''The Times of India'']
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		+	[[File: 2018: India’s top 15 celebrity endorsers.jpg\|2018: India’s top 15 celebrity endorsers <br/> From: [https://epaper.timesgroup.com/Olive/ODN/TimesOfIndia/shared/ShowArticle.aspx?doc=TOIDEL%2F2019%2F01%2F11&entity=Ar02511&sk=DEC6D475&mode=text John Sarkar, January 11, 2019: ''The Times of India''] \|frame\|500px]]
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		+	Captain Virat Kohli has retained his rank as India’s No. 1 celebrity endorser in 2018. The 30-year-old cricketer’s brand value has shot up by 18% from the previous year, revealed a celebrity brand endorsement report.
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		+	Bollywood superstar Shah Rukh Khan, whose latest film Zero failed to enthuse the boxoffice, saw his brand value slip by an alarming 43%. Khan who has been occupied with film productions and health issues, signed only a few endorsement deals over the last year. As his last hit movie Raees was released in January 2017, the actor lost some of his endorsements, including ViJohn, Dish TV and Frooti to younger celebrities, according to the report by Duff & Phelps.
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		+	The total value of the top 20 celebrity brands was pegged at $877 million in 2018, with the top 10 contributing more than 75% of the total value. “While Bollywood celebrities dominate the rankings of the top 20 celebrities, sportspersons provide tough competition,” said Aviral Jain, MD at Duff & Phelps. “Kohli, Sachin Tendulkar, M S Dhoni and P V Sindhu collectively contributed almost $241 million, which is over 27% of the cumulative brand value of the top 20 celebrities.”
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		+	Interestingly, master blaster Tendulkar’s brand value is on the rise despite his retirement from cricket. With a brand valuation of $22 million, the former cricketer currently endorses around 12 brands, including BMW. His erstwhile teammate Rahul Dravid, too, inked endorsement deals with multiple brands, including Philips Air Purifiers and Google Pixel, post retirement.
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		+	In addition, brands have started to leverage the larger platform that is being provided by the rising popularity of power couples.
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		+	Celebrity-led endorsements over the past decade grew 10% annually, from 650 in 2007 to 1,660 in 2017, according to sports & entertainment marketing agency ESP Properties. “The celebrity endorsement market in India has matured from vanilla endorsement deals to full-fledged partnerships through innovative routes such as equity deals and strategic partnerships,” said Varun Gupta, MD and Asia-Pacific Leader for Valuation Services at Duff & Phelps.

	=See also=		=See also=

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 =See also=
 [[Celebrity List: India]] //

← Older revision		Revision as of 20:47, 21 December 2017
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		+	=2017: Duff & Phelps’ Celebrity Brand Values in India=
		+	[https://www.duffandphelps.com/about-us/news/news/duff-and-phelps-issues-report-on-celebrity-brand-values-2017 Duff & Phelps Issues Report on Celebrity Brand Values in India - Virat Kohli replaces Shah Rukh Khan as most valuable celebrity brand \| Thursday, Dec 21, 2017]
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		+	On December 21, 2017, Duff & Phelps, the global valuation and corporate finance advisor, published the third edition of its annual study of celebrity brand values in India. In the 2017 report titled Rise of the Millennials: India’s Most Valuable Celebrity Brands, Virat Kohli has replaced Shah Rukh Khan as India’s top-ranking celebrity brand. Kohli, along with Deepika Padukone and Ranveer Singh, lead the ascent of the millennials to the top of the rankings.
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		+	“For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma,” said Varun Gupta, Duff & Phelps Managing Director and Region Leader - India, Japan and Southeast Asia.
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		+	“In addition to Kohli, other young celebrities such as Alia Bhatt, Varun Dhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top 15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year,” Mr. Gupta added.
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		+	“While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at US$180 million, account for almost a quarter of the total celebrity brand value of the top 15,” said Aviral Jain, Duff & Phelps Director.
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		+	The report also highlights evolving trends in the brand endorsements space, including celebrities endorsing tourism campaigns, backing various sports tournaments/franchises, and launching their own line of merchandise.
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		+	Key findings from the report include:
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		+	Overall brand value of the top15 celebrities is US$712 million.
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		+	Virat Kohli tops the list with brand value of US$144 million, followed by Shah Rukh Khan (US$106 million), Deepika Padukone (US$93 million), Akshay Kumar (US$47 million) and Ranveer Singh (US$42 million).
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		+	New entrants to the top15 celebrities included Varun Dhawan debuting at number 10 and P.V. Sindhu at number 15.
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		+	Millennials currently endorse 64 percent of the total brands endorsed by the top15 celebrities and constitute 63 percent of the total brand value.
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		+	The top sectors using celebrity brand endorsers included personal care, food and beverages, automobiles, smartphones and clothing.

	=See also=		=See also=

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