Steel: India

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This is a collection of articles archived for the excellence of their content.

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Production, year-wise

2014: India world's no. 3

The Times of India

Mar 23 2015

India replaces US as No. 3 steelmaker

India has overtaken the US to become the thirdlargest steel producer in the world with a production of 14.6 million tonnes (MT) in first two months of the year. India has been the fourthlargest steel producer for the past five years, behind China, Japan and the US.

World Steel Association data showed that the country's production growth was the highest during the JanuaryFebruary period at 7.6% as compared to the global average of just 0.6 per cent at 127.6 MT.

Production in China, which accounts for nearly half of the global steel production, fell during the period by 1.5%.


2017, steel production in India

Steel production in India and other major Steel producers, in 2017
From: July 28, 2018: The Times of India

See graphic  :

Steel production in India and other major Steel producers, in 2017

2018: India overtakes Japan as the second largest producer

April 4, 2018: The Times of India


HIGHLIGHTS

Currently, China is the largest producer of crude steel in the world, accounting for more than 50 per cent of the production

India's crude steel production was up 4.4 per cent and stood at 93.11 million tonnes (mt) for the period April 2017 to February 2018

In a major achievement, India has overtaken Japan to become the world's second largest producer of crude steel in February 2018, according to the Steel Users Federation of India (Sufi). At present, China is the largest producer of crude steel in the world, accounting for more than 50 per cent of the production.

India's crude steel production was up 4.4 per cent and stood at 93.11 million tonnes (mt) for the period April 2017 to February 2018, compared with April 2016 to February 2017, which has helped India to overtake Japan and becomes the second largest producer of crude steel in the world, the federation said in a statement.

India overtook the US in 2015 to become the third largest producer of crude steel.

Attributed the growth in steel production to the right policies undertaken by the Modi government, Nikunj Turakhia, president, Sufi said, "The government has taken host of steps to curb imports, push local demand with initiatives like 'Make in India', implementation of the GST and infrastructure projects, to encourage the domestic market."

According to the World Steel Association, India produced 8.4 mt of crude steel in February 2018, up 3.4 per cent over February 2017.

Turakhia said the steel ministry is working proactively to lay down the road map to achieve 300 million tons by 2030 and "we seem to be on the right track".

"In addition, quick resolution of various big-ticket steel mills under the Insolvency and Bankruptcy Code and the National Company Law Tribunal is expected to further hasten the process of achieving higher capacity utilisation," he added.

2018: the world’s biggest producers

Steel production in India and other major Steel producers, in 2018
From: January 31, 2019: The Times of India

See graphic:

Steel production in India and other major Steel producers, in 2018

Initiatives to boost steel consumption

2017/ Gaon ki Ore campaign (SAIL)

14 September, 2017: Press Information Bureau


Steel Authority of India Ltd. (SAIL), is running a nation-wide campaign सेल स्टील – गाँव की ओर (SAIL steel – Gaon ki ore) which is aimed at boosting steel consumption in country. This has started to reflect positively through the dealer sales numbers, which recorded an 18% jump in the month of August 2017 over CPLY selling 91,000 tonnes of steel in the month. SAIL targets to sell 1 Million Tonnes steel through its dealer network this financial year and aims at doubling it in next three financial years, as per the directions from Steel Minister Shri Birender Singh to SAIL to go for smart marketing.

SAIL had identified the potential of rural markets for enhancing steel consumption which is currently around 10 kgs per capita per year as against around 150 Kg per capita consumption in Urban India.

The Gaon ki ore campaign is designed to familiarize end users at the Grass-root level, especially of rural areas, with innovative usage of SAIL steel and its applications and advantages in construction, household equipment, agriculture etc. Through engagement activities the audience are informed how using SAIL steel can increase durability, life, safety and longevity of any construction and product. SAIL’s product basket has branded products like SAIL TMT, SAIL Jyoti GP/GC sheets, Salem stainless utensils products in its basket which fit the rural requirements well and has popular acceptance.

Through this nation-wide campaign initiated at Nalbari, Assam, SAIL aims to cover more than 100 locations by the end of this year and within months of its inception around twenty workshops have already been conducted in various states. This new age marketing campaign strategically aims to develop a stronger link with consumers through direct engagement. All workshops of the campaign are designed to familiarize participants about SAIL’s production process, product range, applications and advantages and the interactive sessions are conducted in local language for easier connect with audience. SAIL Earth-Quake Resistant (EQR) TMT Rebars received special attention of the audience who were keen to know regarding the bendability of the EQR and its higher resistance to earthquakes.

Company’s recently held campaign at Mandi, Himachal Pradesh successfully involved a wide participation from locals and their families. Taking the buzz forward, SAIL organized another round in Palampur today, integrating it with an on-going exhibition on ‘Destination Himachal’ leveraging the crowd presence to raise awareness about steel consumption.

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