OPPO in India
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Journey as in 2018
When OPPO entered India, the country was already a flourishing market for smartphones. But with great offerings and sales soaring, the brand soon came to be in a league-of-its own. With sales on an all time high, more than seven times during FY17, in just about a year, OPPO indicated its dominance in the Indian smartphone market.
But the success did not come as a cinch. With a sharp focus on the Indian market, OPPO has in many ways worked toward achieving the popularity that it enjoys today. In the beginning, it was the brand’s offline retail channels that worked with a massive network of smartphone dealers who ensured to keep the brand on a pedestal. Then came the partnership with India’s leading ecommerce platforms where the brand’s flagships could be exclusively bought. And it’s not just its marketing strategy but the fact that it warranted consumer demands at various price points. With handsets priced at as low as Rs 10,000 going all the way up to Rs 60,000, OPPO has ensured that it delivers huge innovation and an uncompromised quality -- always. Isn’t it proof enough that they have their logo flashed on Indian cricket team’s kits?
OPPO entered the Indian shores at a time when good smartphones came at an exorbitant price while budget smartphones were no more than toys with basic features and low specs. OPPO identified with this issue, and made a name for itself by delivering quality, innovative products that even made the biggies vary of this new player.
OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs, ushering in an era of selfie beautification. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. And today, OPPO provides excellent smartphone photography experiences to over 200 million young people around the world.
A look at OPPO’s journey in India through its innovative and quality offerings
With their first smartphone, OPPO Ulike 701, the company set a precedence that they take smartphone photography very seriously. They pressed on ‘selfie‘ revolution and made a quality product for the millennials, something that they could connect with. Back then, it was the first smartphone with an inbuilt ‘Beautify’ feature. Now, OPPO smartphones have a Beauty 4.0 for better and sharper pictures.
Then came in the OPPO N1, world’s first smartphone with a rotatable 13-megapixel camera, which could work for both front and rear camera. This was one of the most unique feature at its time of release.
Then again, OPPO’s A series of smartphones was so compelling for offering strong specs at pocket-friendly price points that it got sold out in no time. For example OPPO A5 delivered such powerful specs and capable cameras that it eluded its budget pricing. Also, OPPO F5, F3 Plus, F7 have all been a huge hit with the masses.
The premium tier has been taken care of by the innovative OPPO Find X, one of the most innovative smartphones of 2018. The OPPO Find X’s innovation come from the way it handles its camera set up. With a complete edge to edge screen, both front and the rear cameras of the smartphone sits inside the body and rises every time you want to take a snap.
OPPO’s latest handset, the F9 Pro deserves a closer look for everything it brings to the table. The gadget is a fine example of a union between the best of technology and an attractive price. In fact, the sales of OPPO F9 pro have been tremendous - 6 times more than that of OPPO F7’s! And the reason OPPO F9 Pro deserves all the praise is because of the number of innovations the handset have. One - it comes with industry best VOOC flash charge technology. With this, you can get upto 2-hours of talk time by just plugging-in your smartphone for just 15 minutes. Two - the innovative and unique water droplet screen allows you use the maximum amount of screen real-estate without having to comprise.
Last year, at the Mobile World Congress 2017, OPPO came up with one of the unique innovations - a 5x Dual Camera Zoom. With this technology in place, one can snap 5x optical zoom photos on smartphones. But true innovation is where they included the 5x optical zoom completely recessed in the body of the smartphone.
OPPO has its roots in China but the company is doing a lot to make it big here in India. Their ‘Make In India’ initiative is truly commendable. The brand has got a green signal from the government to set up their second manufacturing unit in Greater Noida, which will be up and running in 2019. Once ready, the facility will be able to churn out 50 million devices every year. Their first manufacturing unit, also situated in Greater Noida can make 15 million smartphone per year and employees about four thousand people now. Talk about ‘home-grown brands.’
Success is achieved and maintained by those who try and keep trying, said a celebrated philanthropist. And OPPO seems to be taking note of this mantra tirelessly with its constant endeavours to stay a favourite with Indians. It is the people who are most benefited when their preferred brand delivering quality products every time. Indeed, OPPO’s journey in India can be summed up in two words - Innovation & Quality!
